Veritaas Advertising is an integrated advertising agency offering 360-degree services across multiple platforms. They own advertisement spaces in West Bengal, Guwahati, and Shillong, thereby making them one of the few media-owning marketing and advertisement agencies. They also operate in Delhi, Mumbai and Pune. They operate/advertise in police booths and outdoor hoardings, which reduces their dependence on third parties and enables them to offer integrated services.
The Company’s advertising services enable its clients to monetize their marketing collaterals generate revenues and act as a differentiator compared to other players in respective markets. With content at its heart, the Company builds creative stories around brands to enhance their ROI. Working across various offline platforms, their Company’s expertise includes strategizing and building compelling conversations to increase a brand’s influence and reach the desired target audience.
They have created and managed successful marketing campaigns for various brands and worked with large budgets to drive the best reach and engagement for their clients. They provide high-end ecosystem and end-to-end advertising solutions platform for advertising media services consisting of Brand Strategy, Events, and Outdoor (OOH) Media services which cover advertisement modes such as police booth hoardings, Newspapers insertions, Brochures, and display of Outdoor Hoardings, etc. In all such mediums of advertising “Creative” exists i.e. all the services are given keeping in mind the necessity of being creative, so They can deliver the most compelling ideations, creations, and communications to grab the attention of the public at large. They are dependent on third parties for space, such as pole kiosks, newspaper insertion, third-party outdoor hoardings, etc. for catering to the needs of their clients. While they have long-term relationships with such parties, they typically do not enter into long-term agreements with such intermediaries.
Objects of the Issue:
- Funding the capital expenditure towards setting up of new Police Booths in West Bengal, Assam, Maharashtra and Delhi.
- Funding the capital expenditure in Pole Kiosks for setting up of traffic signal point displays in Kolkata, Mumbai and Pune.
- General Corporate Purposes.
Veritaas Advertising IPO Review
- May Apply
Veritaas Advertising IPO Date & Price Band Details
| IPO Open: | May 13, 2024 |
| IPO Close: | May 15, 2024 |
| IPO Size: | Approx ₹8.48 Crores, 744,000 Equity Shares |
| Face Value: | ₹10 Per Equity Share |
| IPO Price Band: | ₹109 to ₹114 Per Equity Share |
| IPO Listing on: | NSE SME |
| Retail Quota: | 35.14% of the net offer |
| QIB Quota: | 49.75% of the net offer |
| NII Quota: | 15.11% of the net offer |
| DRHP Draft Prospectus: | Click Here |
| RHP Draft Prospectus: | Click Here |
| Anchor Investors in IPO: | Click Here |
Veritaas Advertising IPO Market Lot
The Veritaas Advertising IPO minimum market lot is 1200 shares with a ₹136,800 application amount.
| Application | Lot Size | Shares | Amount |
| Retail Minimum | 1 | 1200 | ₹136,800 |
| Retail Maximum | 1 | 1200 | ₹136,800 |
| S-HNI Minimum | 2 | 2400 | ₹273,600 |
Veritaas Advertising IPO Dates
The Veritaas Advertising IPO date is May 13 and the IPO close date is May 15. The IPO allotment date is May 16 and the IPO might list on May 21.
| IPO Open Date: | May 13, 2024 |
| IPO Close Date: | May 15, 2024 |
| Basis of Allotment: | May 16, 2024 |
| Refunds: | May 17, 2024 |
| Credit to Demat Account: | May 17, 2024 |
| IPO Listing Date: | May 21, 2024 |
You can check IPO subscription status and IPO allotment status on their respective pages.
Veritaas Advertising IPO Form
How to apply Veritaas Advertising IPO? You can apply Veritaas Advertising IPO via ASBA available in your bank account. Just go to the online bank login and apply via your bank account by selecting the Veritaas Advertising IPO in the Invest section. The other option you can apply Veritaas Advertising IPO via IPO forms download via the NSE website. Check out the Veritaas Advertising forms – click NSE IPO Forms download, fill and submit in your bank or with your broker.
Veritaas Advertising Company Financial Report
| ₹ in Crores | |||
| Year | Revenue | Expense | PAT |
| 2021 | ₹2.34 | ₹2.08 | ₹0.20 |
| 2022 | ₹3.39 | ₹3.22 | ₹0.13 |
| 2023 | ₹7.87 | ₹7.20 | ₹0.44 |
| February 2024 | ₹9.04 | ₹6.93 | ₹1.57 |
Veritaas Advertising IPO Valuation – FY2023
Check Veritaas Advertising IPO valuations detail like Earning Per Share (EPS), Price/Earning P/E Ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV) details.
| Earning Per Share (EPS): | ₹48.77 per Equity Share |
| Price/Earning P/E Ratio: | [.] |
| Return on Net Worth (RoNW): | 48.99% |
| Net Asset Value (NAV): | ₹99.55 per Equity Share |
Peer Group
- Crayons Advertising Limited
- Maagh Advertising & Marketing Services Limited
Company Promoters
- Debojyoti Banerjee
- Sangita Debnath
- Mina Debnath
Veritaas Advertising IPO Registrar
Mas Services Limited
Phone: (011) 2610 4142
Email: [email protected]
Website: https://www.masserv.com/opt.asp
Veritaas Advertising IPO Allotment Status
Check Veritaas Advertising IPO allotment status on Mas Services website URL. Click Here
Veritaas Advertising IPO Lead Managers aka Merchant Bankers
- Horizon Management Private Limited
Company Address
Veritaas Advertising Limited
38/2A, Gariahat South Road, Dhakuria
Rash Behari Avenue
Kolkata – 700 029,
Phone: +91 33 4044 6683
Email: [email protected]
Website: http://www.veritaasadvertising.com/
