Novus Loyalty IPO Details
| IPO Open Date | March 17, 2026 |
| IPO Close Date | March 20, 2026 |
| Face Value | ā¹10 Per Equity Share |
| IPO Price Band | ā¹139 to ā¹146 Per Share |
| Issue Size | Approx ā¹60.15 Crores |
| Fresh Issue | Approx ā¹48.18 Crores |
| Offer for Sale: | Approx 8,20,000 Equity Shares |
| Issue Type | Book build Issue |
| IPO Listing | BSE SME |
| DRHP Draft Prospectus |  |
| RHP Draft Prospectus | |
Novus Loyalty IPO Review & Key Points
- Review:
Novus Loyalty IPO Market Lot
The Novus Loyalty IPO minimum market lot is 2,000 shares with ā¹2,92,000 application amount.
| Application | Lot Size | Shares | Amount |
| Retail Minimum | 2 | 2,000 | ā¹2,92,000 |
| Retail Maximum | 2 | 2,000 | ā¹2,92,000 |
| S-HNI Minimum | 3 | 3,000 | ā¹4,38,000 |
| S-HNI Maximum | 6 | 6,000 | ā¹8,76,000 |
| B-HNI Minimum | 7 | 7,000 | ā¹10,22,000 |
IPO Reservation
| Investor Category | Share Offered | Shares (%) |
| Anchor Investor | 11,30,000 Shares | 27.43% |
| QIB (Ex. Anchor) | 8,10,000 Shares | 19.66% |
| NII Shares Offered | 5,85,000 Shares | 14.20% |
| Retail Shares Offered | 13,65,000 Shares | 33.13% |
Novus Loyalty IPO Anchor Investors
| Anchor Bidding Date | March 16, 2026 |
| Anchor Investors List | |
| Shares Offered | 11,30,000 Shares |
| Anchor Size | 16.50 Cr. |
| lock-in period end date 50% shares (30 Days) | April 22, 2026 |
| lock-in period end date 50% shares (90 Days) | June 21, 2026 |
Novus Loyalty IPO Dates
The Novus Loyalty IPO date is March 17, and the close date is March 20. The Novus Loyalty IPO allotment will be finalized on March 23, and the IPO listing on March 25.
| IPO Open Date: | March 17, 2026 |
| IPO Close Date: | March 20, 2026 |
| Basis of Allotment: | March 23, 2026 |
| Refunds: | March 24, 2026 |
| Credit to Demat Account: | March 24, 2026 |
| IPO Listing Date: | March 25, 2026 |
| IPO Bidding Cut-off Time: | March 20, 2026 – 5 PM |
Promoters and Holding Pattern
The promoters of the company are Deepak Tomar and Sweta Singh.
| Particular | Shares | % Share |
| Promoter Holding Pre Issue | 1,22,50,200 | 95.62% |
| Promoter Holding Post Issue | 1,55,50,200 | -% |
Objects of the Issue & Utilisation of Proceeds
| Purpose | Crores |
| Funding of expenditure towards Investment in upgrading enhancement of and development of new products | ā¹13.00 |
| Business Development and Marketing Activities including manpower hiring | ā¹9.62 |
| General corporate purposes and unidentified inorganic acquisition | ā¹- |
About Novus Loyalty IPO
Novus Loyalty, founded in 2011, is one of the leading companies to offer loyalty and rewards solutions using its technology platform. The firm provides both ready-to-use and customizable solutions, such as point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
Its services cater to various industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. Its platform offers both On-premises and SaaS (cloud-based) solutions with AI analytics. Novus loyalty has set its presence in both the domestic market, in states like Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, and the international market in the UAE, USA, Australia, and Puerto Rico.
Novus Loyalty IPO Company Financial Report
Amount ā¹ in Crores
| Period Ended | Revenue | Expense | PAT | Assets |
| 2023 | ā¹59.61 | ā¹58.81 | ā¹0.55 | ā¹13.38 |
| 2024 | ā¹73.61 | ā¹69.56 | ā¹2.96 | ā¹12.36 |
| 2025 | ā¹104.63 | ā¹99.57 | ā¹3.58 | ā¹14.81 |
| Sep 2025 | ā¹71.43 | ā¹63.79 | ā¹5.80 | ā¹21.83 |
Novus Loyalty IPO Valuation – FY2025
Check Novus Loyalty IPO valuations detail like Earning Per Share (EPS), Price/Earning P/E Ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV) details.
| KPI | Values |
| ROE: | 31.74% |
| ROCE: | 40.40% |
| EBITDA Margin: | 5.44% |
| PAT Margin: | 3.43% |
| Debt to equity ratio: | – |
| Earning Per Share (EPS): | ā¹2.93 (Basic) |
| Price/Earning P/E Ratio: | N/A |
| Return on Net Worth (RoNW): | 27.39% |
| Net Asset Value (NAV): | ā¹10.68 |
Peer Group Comparison
| Company | EPS | PE Ratio | RoNW % | NAV | Income |
| Pelatro Limited | 5.64 | 53.72 | 6.31% | 77.64 | – Cr. |
IPO Lead Managers aka Merchant Bankers
- Smart Horizon Capital Advisors Pvt.Ltd.
Company Address
Novus Loyalty Ltd.
727, Udyog Vihar Phase V
Industrial Complex Dundahera,
Gurgaon, Haryana, 122016
Phone: 9717154514
Email: investor@novusloyalty.com
Website: https://www.novus-loyalty.com/
IPO Registrar
Kfin Technologies Ltd.
Phone: 04067162222, 04079611000
Email: novus.ipo@kfintech.com
Website: https://ipostatus.kfintech.com/
Novus Loyalty IPO FAQs
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Note: The Novus Loyalty IPO price band and date are officially announced. The (Novus Loyalty IPO grey market premium) will be added to the IPO GMP page as it will start).
