Founded by Aman Gupta and Sameer Mehta in 2013, Imagine Marketing provides products like audio devices, smart wearables, personal grooming items, and mobile accessories. So far in 2024, Swiggy and Vishal Mega Mart have launched their IPOs after first making confidential filings.
Instead of the traditional rule of filing the DRHP, where the companies must launch their IPOs within 12 months of SEBI’s approval. While the pre-filing route companies get 18 months from SEBI’s approval to launch their IPO, this is beneficial to many companies.
According to the market expert, the confidential pre-IPO route makes IPOs more flexible and less stressful. This route allows the company to change the issue size by up to 50%.
Among the other 13 companies, Imagine Marketing is one of the companies that got SEBI’s approval in August to raise funds through IPOs.
The shares of Imagine Marketing will be going to list on the NSE and the BSE.
