Brainbees Solutions (FirstCry) IPO Date, Review, Price, Allotment Details

FirstCry is India’s largest multi-channel retailing platform for Mothers’, Babies’, and Kids’ products, in terms of GMV, for the year ending December 2023, according to the RedSeer Report, with a growing presence in select international markets. In India, they sell Mothers’, Babies’, and Kids’ products through their online platform, company-owned modern stores, franchisee-owned modern stores, and general trade retail distribution.

They seek to develop a tangible, emotional, multi-year relationship with parents, especially mothers, with whom their first engagement begins from their baby’s conception (i.e., nine months before birth) and can continue until their child reaches about 12 years of age. According to the RedSeer Report, childcare is a non-discretionary, essential expense, for which there is perpetual need. They operate in a retail category with high purchase frequency, in which children outgrow clothing sizes quickly and need consumables such as diapers and other baby products along with other needs that evolve with age. Thus, once parents establish a connection with them, they are likely to start a predictable and frequent transactional journey of about twelve years as their children grow.

They launched the FirstCry platform in India in 2010 to create a one-stop destination for parenting needs across commerce, content, community engagement, and education. They named their platform “FirstCry” because they believe that a baby’s first cry is a special moment for parents, and they aim to make such moments of the parenting journey filled with joy and happiness.

They have expanded internationally in select markets, establishing a presence in UAE and KSA in 2019 and 2022 respectively, where they aim to replicate their India playbook. According to the RedSeer Report, they are the largest specialist online Mothers’, Babies’, and Kids’ Product retail platforms in UAE, in terms of GMV, for the year ending December 2023. Further, in KSA, they are the largest online-first Mothers’, Babies’ and Kids’ product-focused retail platform, according to the RedSeer Report. After the UAE, they aim to replicate our India playbook in KSA.

Objects of the Issue

• Expenditure by the company for (i) setting up new modern stores under the ‘BabyHug’ brand; and (ii) setting up a warehouse, in India
• Expenditure for lease payments for the existing identified modern stores owned and operated by the company, in India
• Investment in its Subsidiary, Digital Age for (i) setting up new modern stores under the FirstCry brand and other home brands of the company; and (ii) lease payments for the existing identified modern stores owned and controlled by Digital Age, in India
• Investment in the subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA
• Investment in the subsidiary, Globalbees Brands towards the acquisition of an additional stake in the step-down Subsidiaries
• Sales and marketing initiatives
• Technology and data science costs including cloud and server hosting-related costs
• Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes

Brainbees Solutions (FirstCry) IPO Review (Apply or Not)

• May Apply

Brokerage Firm IPO Review

• Swastika Investmart: Neutral

Brainbees Solutions (FirstCry) IPO Date & Price Band Details

FirstCry IPO Market Lot

The FirstCry IPO minimum market lot is 32 shares with ₹14,880 application amount. The retail investors can apply up-to 13 lots with 416 shares or ₹193,440 amount.

FirstCry IPO Allotment & Listing Dates

The FirstCry IPO date is August 6 and the close date is August 8. The FirstCry IPO allotment will be finalized on August 9 and the IPO listing on August 13.

You can check IPO subscription status and IPO allotment status on their respective pages.

FirstCry IPO Form

How to apply for the FirstCry IPO? You can apply for FirstCry IPO via ASBA available in your bank account. Just go to the online bank login and apply via your bank account by selecting the FirstCry IPO in the Invest section. The other option is you can apply for FirstCry IPO via IPO forms downloaded via NSE and BSE. Check out the FirstCry forms – Click BSE Forms & NSE Forms blank IPO forms download, fill, and submit in your bank or with your broker.

FirstCry Company Financial Report

FirstCry IPO Valuation – FY2024

Check FirstCry IPO valuations detail like Earning Per Share (EPS), Price/Earning P/E Ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV) details.

Peer Group

• NA

Company Promoters

• The company does not have an identifiable promoter

FirstCry IPO Registrar

Link Intime India Private Ltd
Email : [email protected]
Phone : (+91 22) 4918 6200
Website: https://linkintime.co.in/

FirstCry IPO Allotment Status Check

Check FirstCry IPO allotment status on Linkintime website allotment URL. Click Here

FirstCry IPO Lead Managers aka Merchant Bankers

• Kotak Mahindra Capital Company Limited
• Morgan Stanley India Company Private Limited
• BofA Securities India Limited
• JM Financial Limited
• Avendus Capital Private Limited

Company Address

Brainbees Solutions Limited
Rajashree Business Park,
Survey No. 338, Next to Sohrabh Hall,
Tadiwala Road, Pune 411 001, Maharashtra, India
Phone: (+91) 84829 89157
Email: [email protected]
Website: www.firstcry.com

FirstCry IPO FAQs