The Parent company of boAt, Imagine Marketing Limited, submitted its confidential DRHP with the market capital SEBI, intending to launch its IPO, Initial Public Offering.
The company, Imagine Marketing, decided on confidential pre-filing to keep the details of the Draft Red Herring Prospectus DRHP private until the IPO initially launched.
The company notified that pre-filing the DRHP does not mean that the company will go ahead with the same data as it was decided on the first public offering.
This is not the first time the company has decided to go public. Earlier, in January 2022, the company filed a DRHP with SEBI for the very first time to launch its IPO for ₹2,000 crore. This IPO consists of a combination of fresh issues of ₹900 crore of equity shares and an Offer-for-sale of up to ₹1,100 crore.
Imagine Marketing, established by Aman Gupta and Sameer Mehta in 2013, spans a diverse range of products such as audio devices, smart wearables, personal grooming items, and mobile accessories.
The company Imagine Marketing decided to go with confidential pre-filing due to the growing demand for confidential filing, even some big companies edtech unicorn PhysicsWallah and Tata Capital, also chose the pre-filing method.
Imagine Marketing is one of the largest Indian digital-first brands that provide a diverse range of high-quality and aspirational lifestyle-focused products.
When a company files its DRHP to SEBI and gets approval, it is required by a company to launch its IPO within 12 months. Unlike when the company chooses to file a confidential DRHP can avoid the pressure of going public and achieve the flexibility to launch its IPO whenever it wants to.
boAt IPO Prospectus:
| DRHP Draft Prospectus: | Click Here |
| RHP Draft Prospectus: | To be Updated Soon |
boAt Company Financial Report
Amount ₹ in Crores
| Period Ended | Revenue | Expense | Profit After Tax |
| 2019 | ₹226.11 | ₹214.70 | ₹8.04 |
| 2020 | ₹609.96 | ₹544.74 | ₹47.80 |
| 2021 | ₹1,320.38 | ₹1,202.16 | ₹86.54 |
| September 2021 | ₹1,553.15 | ₹1,394.74 | ₹118.32 |
boAt IPO Valuation – FY2024
boAt IPO valuations detail like Earning Per Share (EPS), Price/Earning P/E Ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV) details.
| Earning Per Share (EPS): | ₹8.53 (Basic) |
| Price/Earning P/E Ratio: | N/A |
| Return on Net Worth (RoNW): | 18.64% |
| Net Asset Value (NAV): | ₹46.18 |
Peer Group Comparison
| Company | EPS | PE Ratio | RoNW % | NAV | Income |
| NA | – | – | – | – | – Cr. |
| NA | – | – | – | – | – Cr. |
Objects of the Issue
- Repayment/prepayment, in full or part, of certain borrowings availed of by our Company.
- General corporate purposes.
IPO Lead Managers aka Merchant Bankers
- Axis Capital Limited
- BofA Securities India Limited
- Credit Suisse Securities (India) Private Limited
- ICICI Securities Limited
