| Reviewer | Recommendation |
| IPOWatch | May Apply |
| BP Equities Pvt. Ltd. | Apply |
| SBICAP Securities Ltd. | Apply |
| Ventura Securities Ltd. | Apply |
| Canara Bank | Apply |
| Arihant Capital Markets Ltd. | Neutral |
| Swastika Investmart Ltd. | Neutral |
| SMC Global | Neutral |
| Capital Market | Neutral |
| Dilip Davda | Not Rated |
| Bajaj Financial Securities Ltd. | Not Rated |
Rentomojo only offers furniture and appliances from high-end brands like Haier, Wakefit, Livpure, and Duroflex. The firm lets customers rent products online as well as through its 82 offline stores across India, where clients can buy the products on rent on a flexible subscription plan with very little payment.
For medium-term investment, this IPO might be a good fit. Overall, investors should carefully evaluate the company’s fundamentals, strengths, risks, and growth prospects before deciding whether to invest.
Strengths:
- Rentomojo is one of the few D2C brands to make consistent profits, backed by efficient unit economics, high asset utilization, efficient capital allocation, and a multi-cycle asset-lifecycle model to extend product life.
- It is a leading platform for renting furniture and appliances with a live subscriber base of 227,511 as of September 30, 2025.
- The firm is backed by proprietary ticketing technology that helps to connect and manage all parts of its business smoothly.
- Rentomojo is backed by a professional management team, experienced promoters, and marquee shareholders that have 14 years of experience in the fields of business and management.
Weaknesses:
- The firm derives 97.90% of its revenue from renting furniture and appliances in FY26. Any decline in the demand for renting such products can adversely impact the business and cash flow.
- Rentomojo depends on its vendors and third-party manufacturers to offer high-quality products for rental time. If they fail to provide rental products of the right quality or price can negatively impact the business and financial conditions.
- Most of its revenue comes from the tier-1 cities of India such as Bengaluru (Karnataka), Mumbai (Maharashtra) and Hyderabad. Issues like demand slowdown, government rule changes, or competitors becoming stronger in the market can affect the business and its profits.
Disclaimer
Investors are advised to make their own decisions and apply entirely at their own risk. This article is written using information from the company’s RHP (Red Herring Prospectus) data and online sources. If you have any queries, kindly contact the IPO Watch Team.
