What is the GMP of Simca Advertising IPO today?

The Grey Market Premium (GMP) for Simca Advertising IPO is currently ₹2. With an upper price band of ₹183, the estimated listing price is ₹185 per share, reflecting an expected listing gain of ~1.09%. Grey market premiums can fluctuate based on market sentiment and subscription demand.

What is the price band and lot size for Simca Advertising IPO?

The price band for Simca Advertising IPO is ₹174 to ₹183 per equity share. The minimum lot size is 600 shares, which requires a minimum retail application investment of ₹1,09,800.

What are the important dates for Simca Advertising IPO?

Simca Advertising IPO opens for subscription on 2026-05-08T00:00:00 and closes on 2026-05-12T00:00:00. The basis of allotment is scheduled for 2026-05-13T00:00:00, and shares are expected to list on 2026-05-15T00:00:00 on BSE, NSE.

How can I check the allotment status for Simca Advertising IPO?

You can check Simca Advertising IPO allotment status on the registrar's official portal (MUFG Intime India Pvt Ltd) or through the official BSE and NSE IPO allotment status pages using your PAN number or Application number.

How to apply for Simca Advertising IPO?

Investors can apply for Simca Advertising IPO online through ASBA (Application Supported by Blocked Amount) via their internet banking account, or via UPI using authorized stockbroking platforms like Zerodha, Groww, Angel One, and Upstox.

When does the Simca Advertising IPO open and close?

The IPO opens on 8 May 2026, and closes on 12 May 2026.

What is Simca Advertising IPO price band?

The issue price band is ₹174.00 to ₹183.00 per equity share.

What is the Simca Advertising IPO lot size?

The minimum lot size is 600 shares per application.

What is the Simca Advertising IPO allotment date?

The allotment is scheduled on 13 May 2026.

Simca Advertising IPO Details - Dates, Price Band, Issue Size

All IPOs

Issue Size

58.00 Cr

Price Band

₹174.00 - ₹183.00

Lot Size

600 Shares

Min Investment

₹2,19,600

GMP

₹2

Subscription

80.88x

₹3,808.71 Cr

08 May 2026

IPO Opens

COMPLETED

12 May 2026

IPO Closes

COMPLETED

13 May 2026

Basis of Allotment

COMPLETED

14 May 2026

Refunds

COMPLETED

14 May 2026

Demat Credit

COMPLETED

15 May 2026

Listing

COMPLETED

IPO Timeline

IPO OpensDONE

08 May 2026

IPO ClosesDONE

12 May 2026

Basis of AllotmentDONE

13 May 2026

RefundsDONE

14 May 2026

Demat CreditDONE

14 May 2026

ListingDONE

15 May 2026

About Simca Advertising IPO

Simca Advertising IPO open date is May 8, 2026 and the IPO will close on May 12, 2026. Simca Advertising IPO is a Book build Issue. The company to raise around ₹58.04 crores via IPO that comprises fresh issue of ₹58.04 crores and offer for sale up to [.] equity shares with face value of ₹10 each.

Simca Advertising IPO price band is ₹174 to ₹183 per share. The retail quota is 35%, QIB is 50%, and HNI is 15%. Simca Advertising IPO to list on NSE SME on May 15, 2026. The allotment of Simca Advertising IPO date is May 13, 2026.

The company reported revenue of ₹75.09 crores in 2025 against ₹49.31 crores in 2024. The company reported profit of ₹9.98 crores in 2025 against profit of ₹5.78 crores in 2024. As per the financials the IPO investors should apply the IPO for a long term.

IPO Details

Simca Advertising IPO Details and Specifications
IPO Date	08 May 2026 to 12 May 2026
Face Value	₹10 Per Share
Price Band	₹174.00 - ₹183.00
Lot Size	600 Shares
Total Issue Size	Approx 58.00 Cr 31,71,600 Equity Shares
Fresh Issue	Approx 58.00 Cr 31,71,596 Equity Shares
Offer for Sale	Approx 0.00 Cr 0 Equity Shares
Retail Portion	35.05%
Sale Type	Fresh Issue
Issue Type	Bookbuilding IPO
Listing Date	15 May 2026
Listing At	NSE
Total Subscription Amount	₹3,808.71 Cr

Issue Reservation

Investor Category	Shares Offered	% Net Issue
QIB	9,27,000	30.77%
- Anchor	4,39,200	0.00%
- QIB (Ex. Anchor)	4,87,800	0.00%
NII	10,29,600	34.18%
- bNII > ₹10L	6,85,800	0.00%
- sNII < ₹10L	3,43,800	0.00%
Retail	10,56,000	35.05%
Market Maker	1,59,000	0.00%
Total	31,71,600	100.00%

IPO Lot Size

Application	Lots	Shares	Amount
Individual investors (Retail) (Min)	2	1,200	₹2,19,600
Individual investors (Retail) (Max)	2	1,200	₹2,19,600
S-HNI (Min)	3	1,800	₹3,29,400
S-HNI (Max)	9	5,400	₹9,88,200
B-HNI (Min)	10	6,000	₹10,98,000

About Company

Incorporated in June 2022, Simca Advertising Limited provides advertising services, with a focus on Out-of-Home (“ OOH”) media in Mumbai and Maharashtra.

The company provides a range of OOH advertising options, including hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, to help brands connect with audiences in public spaces.

The company serves a diversified client base across multiple sectors, including advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organisations.

The company is ISO 9001:2015 certified, focusing on maintaining consistent quality across all services.

They customise campaigns based on audience behaviours and objectives, selecting locations and designing media plans to maximise reach and value.

Their comprehensive services help clients utilise public space to increase awareness and visibility.

The company manages over 100 Out-of-Home (OOH) media assets in Mumbai, including arterial roads, major junctions, commercial hubs, and markets.

The company serves a diverse client base across sectors like advertising, entertainment, real estate, fashion, lifestyle, insurance, and government.

As of December 31, 2025, the Company had 31 permanent employees.

Contact Details

Simca Advertising Ltd.

Bungalow No C-6,

Swami Samarth Nagar, Roshanlal Nagar,

3rd Cross Lane, Andheri (W),

Mumbai, Maharashtra, 400053

022 - 2633 5055

investor@simcaadveritising.com

Visit Website

Registrar

MUFG Intime India Pvt Ltd

+91-22-49186270

simca.smeipo@in.mpms.mufg.com

Lead Managers

Socradamus Capital Pvt Ltd

Day-wise GMP Trend

Date & Time	GMP (₹)	Est. Listing Price	Est. Gain (%)	Est. Profit / Lot (₹)
19-May-2026 03:00 PM	+₹2	₹185	+1.09%	₹1,200
18-May-2026 03:00 PM	+₹2	₹185	+1.09%	₹1,200
15-May-2026 05:00 PM	+₹2	₹185	+1.09%	₹1,200
14-May-2026 05:00 PM	+₹3	₹186	+1.64%	₹1,800
13-May-2026 03:00 PM	+₹8	₹191	+4.37%	₹4,800
12-May-2026 03:00 PM	+₹35	₹218	+19.13%	₹21,000
11-May-2026 12:00 PM	+₹21	₹204	+11.48%	₹12,600
09-May-2026 03:00 PM	+₹11	₹194	+6.01%	₹6,600
08-May-2026 12:00 PM	+₹11	₹194	+6.01%	₹6,600
07-May-2026 03:00 PM	+₹0	₹183	+0.00%	₹0
06-May-2026 03:00 PM	+₹0	₹183	+0.00%	₹0
05-May-2026 03:00 PM	+₹0	₹183	+0.00%	₹0
04-May-2026 03:00 PM	+₹0	₹183	+0.00%	₹0
09-May-2025 12:00 PM	+₹13	₹196	+7.10%	₹7,800

Subscription Status

Category	Subscription (x)	Shares Offered	Shares bid for	Total Amount (₹ Cr)
QIB (Ex. Anchor)	101.08x	4,87,800	4,93,05,000	₹902.28 Cr
NII	81.54x	10,29,600	8,39,54,400	₹1,536.37 Cr
bNII > ₹10L	92.28x	6,85,800	6,32,88,600	₹1,158.18 Cr
sNII < ₹10L	60.11x	3,43,800	2,06,65,800	₹378.18 Cr
Retail	70.90x	10,56,000	7,48,66,800	₹1,370.06 Cr
Total	80.88x	25,73,400	20,81,26,200	₹3,808.71 Cr

Objects of the Issue

01 Purchase and installation of LED (“Light-emitting diode”) screens : 12.72 Cr
02 Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens : 5.00 Cr
03 Funding the incremental working capital requirements; and : 23.50 Cr
04 General Corporate Purpose : 8.41 Cr
05 Issue expense : 8.41 Cr

Company Financials

Period Ended	31 DEC 2025	31 MAR 2025	31 MAR 2024
Total Income	78.16	75.09	49.31
Profit After Tax	10.68	9.98	5.78
EBITDA	14.37	13.49	7.72
NET Worth	28.05	17.37	7.39
Reserves and Surplus	19.25	17.32	7.34
Total Borrowing	0.14	0.28	—

Amount in ₹ Crore

IPO Valuation - KPI

KPI	31 Mar 2025
ROCE	76.57%
Debt/Equity Ratio	0.02
Return on Net Worth (RoNW)	57.44%
PAT Margin	13.31%
EBITDA Margin	18.00%
Net Asset Value (NAV)	₹19.74
Earning Per Share (EPS)	₹11.34
Price/Earning P/E Ratio	15.39x

Peer Comparison

Company Name	EPS (₹)	P/E (x)	NAV (₹)	RoNW (%)	Income (₹ Cr)
Bright Outdoor Media Limited	13.11	43.10	112.55	11.65	-

IPO Anchor Investors

Anchor Investors Letter (PDF)

Promoters and Holding Pattern

Fahim Batliwala, Ashma Fahim Batliwala are the company's promoters of Simca Advertising.

Particular	Pre IPO	Post IPO
Promoter and Promoter Group	99.99%	73.50%
Others*	0.01%	26.50%

Strengths

OOH Market Presence in Mumbai: The company claims to have built a presence in the out-of-home (OOH) advertising industry, supported by a portfolio of over 100 media assets across key locations in Mumbai. These assets are placed in high-traffic areas such as roads, transit hubs, and commercial zones, which may enable consistent audience reach and visibility. Mix of Traditional and
Mix of Traditional and Digital Formats: The company claims to offer a mix of traditional OOH formats such as billboards and transit media, along with digital out-of-home (DOOH) solutions like LED displays and programmatic advertising. This range of formats allows it to cater to different campaign requirements and advertiser preferences
Strategic Asset Locations: The company claims to operate its media assets across strategically selected locations, including highways, metro hubs, airports, and commercial districts. Such placements may provide repeated exposure to commuters and pedestrians, potentially improving campaign visibility.
Digital & Programmatic Capabilities: The company claims to incorporate digital billboards, real-time content updates, and programmatic advertising into its offerings. These capabilities may allow advertisers to modify campaigns dynamically and target audiences based on factors such as time, location, and audience behaviour.
Promoter Experience & Legacy: The company traces its origins to a proprietorship established in 1970 and claims to benefit from the promoter's experience of over two decades in the OOH advertising industry. This experience may support business operations, industry relationships, and strategic decision-making.
Diversified Sector Base: The company serves clients across industries such as real estate, entertainment, fashion, insurance, and government organisations. This diversified client base may reduce dependence on any single sector and provide relatively stable demand across business cycles.
Strong Industry Relationships: The company claims to collaborate with advertising agencies, corporate brands, event organisers, and government bodies. These relationships may support campaign execution, access to advertising spaces, and broader market reach.
Consistent Financial Growth: The company has witnessed a consistent increase in its revenue from operations and profit after tax (PAT). Revenue from operations increased from Rs 11.95 crore in FY23 to Rs 49.30 crore in FY24 and Rs 74.94 crore in FY25. PAT increased from Rs 1.57 crore in FY23 to Rs 5.77 crore in FY24 and Rs 9.97 crore in FY25.

Risks

Subleased Hoarding Sites Risk: The company currently operates 29 hoarding sites (equivalent to 59 media slots) that are subleased from its promoter-owned proprietorship, Simca Advertising. These lease and sublease agreements cannot be transferred to the company due to contractual restrictions, limiting its ability to directly own or control these assets. Any adverse outcome in renewing these leases directly in the company's name upon expiry could disrupt operations and impact its ability to maintain its media asset base.
Working Capital & Receivables Delay: A significant portion of the company's current assets is tied up in trade receivables arising from advertising services provided to clients. Given the nature of the OOH business, there is often a delay between campaign execution and payment collection, which can extend beyond agreed credit periods. Extreme delays in receivable collections or defaults by key clients could lead to working capital mismatches, impact liquidity, and require reliance on short-term borrowings, thereby affecting the company's financial position.
Customer Concentration Risk: The top 10 customers contributed Rs 34.21 crore (43.97%), Rs 38.68 crore (51.61%), Rs 23.41 crore (47.48%), and Rs 7.72 crore (64.57%) to revenue from operations in the nine months ended December 31, 2025, and FY25, FY24, and FY23, respectively. The company does not typically have long-term or exclusive agreements with these clients, allowing them to discontinue or reduce business at short notice. Any loss of key clients or reduction in campaign spending could lead to revenue volatility and impact the company's financials.
Supplier Concentration Risk: The top 10 suppliers accounted for Rs 34.52 crore (63.88%), Rs 38.70 crore (72.54%), Rs 21.79 crore (57.06%), and Rs 5.77 crore (63.59%) of total services availed in the nine months ended December 31, 2025, and FY25, FY24, and FY23, respectively. The company does not have long-term agreements with several of these vendors and site owners, making it dependent on the continued availability of services such as fabrication, printing, and site access. Any disruption in vendor relationships or withdrawal of site rights could impact campaign execution, increase costs, and affect overall profitability.
Litigation & Taxation Proceedings: The promoter of the company, Fahim Batliwala, is involved in multiple ongoing legal proceedings related to direct and indirect taxation. Although these matters are not directly linked to the company's operations, they may attract regulatory scrutiny and impact stakeholder perception. Any adverse ruling in these cases could affect the company's reputation and may indirectly impact its business operations and financial condition. Also, the company, along with its promoters and directors, is involved in certain ongoing legal proceedings across various forums and authorities. These matters are at different stages of adjudication, and there is no assurance of favourable outcomes. Any adverse decision in these proceedings could impact the company's business operations, financial condition, and overall reputation.

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About Simca Advertising IPO

IPO Details

Simca Advertising IPO Details and Specifications
IPO Date	08 May 2026 to 12 May 2026
Face Value	₹10 Per Share
Price Band	₹174.00 - ₹183.00
Lot Size	600 Shares
Total Issue Size	Approx 58.00 Cr 31,71,600 Equity Shares
Fresh Issue	Approx 58.00 Cr 31,71,596 Equity Shares
Offer for Sale	Approx 0.00 Cr 0 Equity Shares
Retail Portion	35.05%
Sale Type	Fresh Issue
Issue Type	Bookbuilding IPO
Listing Date	15 May 2026
Listing At	NSE
Total Subscription Amount	₹3,808.71 Cr

Investor Category

Shares Offered

% Net Issue

QIB

9,27,000

30.77%

- Anchor

4,39,200

0.00%

- QIB (Ex. Anchor)

4,87,800

0.00%

NII

10,29,600

34.18%

- bNII > ₹10L

6,85,800

0.00%

- sNII < ₹10L

3,43,800

0.00%

Retail

10,56,000

35.05%

Market Maker

1,59,000

0.00%

Total

31,71,600

100.00%

Application

Lots

Amount

Individual investors (Retail) (Min)

1,200

₹2,19,600

Individual investors (Retail) (Max)

1,200

₹2,19,600

S-HNI (Min)

1,800

₹3,29,400

S-HNI (Max)

5,400

₹9,88,200

B-HNI (Min)

6,000

₹10,98,000