
Retailing · Listed on BSE , NSE · 31 Aug 2026 - 02 Sept 2026
Jagat JoshiPurple Style Labs, founded in 2015, runs a Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion platform. They offer their products both offline and online through their own website and mobile application. Under the PPUS brand, the company sells over 2.11 lakh products across women’s wear, men’s wear, jewellery, accessories, and kids’ wear from 1,312 active designer brands.
Moreover, the website also features some of the well-known designers like Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Moreover, the firm has served over 200,000 unique customers across 140 countries between FY23 and FY25. In fact, in FY25, the business reported 18.57 million unique visitors, 70,651 customers, and 104,856 orders across 100 countries.
| Date & Time | GMP (₹) | Est. Listing Price | Est. Gain (%) | Est. Profit / Lot (₹) |
|---|---|---|---|---|
| 04-Sep-2026 06:00 PM | +₹2 | ₹577 | +0.35% | ₹52 |
| 03-Sep-2026 06:00 PM | +₹2 | ₹577 | +0.35% | ₹52 |
| 02-Sep-2026 06:00 PM | +₹4 | ₹579 | +0.70% | ₹104 |
| 31-Aug-2026 06:00 PM | +₹28 | ₹603 | +4.87% | ₹728 |
| 29-Aug-2026 06:00 PM | +₹30 | ₹605 | +5.22% | ₹780 |
| Category | Subscription (x) | Shares Offered | Shares bid for | Total Amount (₹ Cr) |
|---|---|---|---|---|
| QIB (Ex. Anchor) | 1.50x | 35,47,827 | 53,21,741 | ₹306.00 Cr |
| NII | 0.89x | 17,73,912 | 15,78,781 | ₹90.78 Cr |
| bNII > ₹10L | 1.06x | 11,82,608 | 12,53,564 | ₹72.08 Cr |
| sNII < ₹10L | 0.55x | 5,91,304 | 3,25,217 | ₹18.70 Cr |
| Retail | 1.66x | 11,82,608 | 19,63,129 | ₹112.88 Cr |
| Total | 1.36x | 65,04,347 | 88,63,651 | ₹509.66 Cr |
| Period Ended | 31 MAR 2026 | 31 MAR 2025 | 31 MAR 2024 |
|---|---|---|---|
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| NET Worth | -52.28 | 117.50 | 39.51 |
| Reserves and Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowing | 371.40 | 112.79 | 116.33 |
| Company Name | EPS (₹) | P/E (x) | NAV (₹) | RoNW (%) | Income (₹ Cr) |
|---|---|---|---|---|---|
| NA | - | - | - | - | - |
Abhishek Agarwal is the company's promoter of Purple Style Labs.
| Particular | Pre IPO | Post IPO |
|---|---|---|
| Promoter and Promoter Group | 28.26% | — |
| Others* | 71.74% | 0.00% |
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