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ICICI Direct Review 2026
Discount BrokerICICI Direct is India’s Largest retail stock broker.
Founded
2000
HQ
Mumbai, Maharashtra
Active Clients
21.6 L+
A/C Opening
FREE
AMC
₹300/yr
About ICICI Direct
ICICI Direct is India’s Largest retail stock broker. It offers a diverse range of online trading and investment services, including equities, IPOs, mutual funds, Bonds, NPS, REITs, Fixed Income, insurance, F&O, Commodities, wealth products, Home Loans, and financial planning on a single integrated digital platform. ICICI Direct offers its own brokerage calculator to estimate the total net profit/loss of buying and selling securities.
By combining financial expertise and technology-driven innovation, ICICI Direct makes investing simpler so investors can manage their investments with trust and confidence. ICICI also offers ICICI 3-in-1 accounts, where investors can directly invest using funds in an ICICI Bank savings account. It also provides a wide range of other services such as private wealth management, APIs & Tools, Web platform, Loans and Credit cards.
Brokerage Charges
| Trading Segment | Brokerage Fee |
|---|---|
| Equity Delivery | ₹0.07 |
| Equity Intraday | ₹20.00 |
| F&O - Futures | ₹20.00 |
| F&O - Options | ₹20.00 |
Trading Margins & Leverage
F&O
1x
Max Leverage
EQUITY DELIVERY
1x
Max Leverage
EQUITY INTRADAY
5x
Max Leverage
Pros
- It provides ICICI 3-in-1 accounts
- Oldest and trusted brand
- In-person customer support through ICICI Bank branches
Cons
- High brokerage charges compared to discount brokers
- Other DP charges applied on delivery shares
Key Features
It is the most trusted and Largest retail stock broker
It offers the iLearn platform, which educates investors through modules, articles, videos, podcasts, and infographics.
It allows NRIs to invest in the Indian stock market by opening an NRI account
It provides advanced trading tools like GTT Orders, Order Slicing, Automated Trading, and Stock Screener
Disclaimer: The details provided for ICICI Direct are for informational and educational purposes. Brokerage fees, margin limits, and account charges are determined by the broker and subject to regulatory guidelines. Please verify the latest tariff sheets and terms directly on the official ICICI Direct website before investing.